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Sales Inception

What's the best way to sell online? Take a line from the movie "Inception", and don't sell at all. Instead, help prospects discover that they want to buy from you. << MORE >>

The Importance of Evergreen Content for Website and Blog Articles

Every business website needs content that remains current over time. Evergreen content focuses on keywords and concepts that are the cornerstone of your online marketing.<< MORE >>

Use Your Blog to Create an Affinity With Prospects

The main goal of a business blog is to create an affinity with prospective clients. << MORE >>

Beyond Permission Based Marketing

Are too many people asking for permission for permission marketing to work? Perhaps access is the real key.<< MORE >>

What is the Difference Between a Blog and a Business Blog?

What is the point of having a business blog? Why to you market? Why are you in business in the first place? A business blog is much more than an online journal.<< MORE >>

Does Your Business Blog Help You Make Money?

Does your business blog drive sales opportunities and have a clear effect on your bottom line? If not, then why blog in the first place?<< MORE >>

Keep Your Website Content Fresh For SEO

Adding fresh content to your website on a regular basis is critical to maintaining SEO. Write, or lose your search results. << MORE >>

How Much Should Web Content Writing Cost?

With the importance of content for SEO and online marketing, many organizations are looking to hire a writer. What should a web content writer cost, and what do you get for your money?<< MORE >>

Does My Company Need to Hire a Writer?

Is it time to hire a writer for your online marketing needs? Yes--and find a good one.<< MORE >>

Selling in the Information Age

Do you know how to sell in the information age? You web content must provide useful informational content to engage new clients.<< MORE >>
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